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Innovation is in our DNA. Get to know Kartrak

December 12, 20245 min read
Innovation is in our DNA. Get to know Kartrak

Kartrak is a company that has built its track record as a benchmark in automation for batching plants, thanks to the combination of an innovative vision with decades of experience in the sector. Since its founding in 2016, we have been dedicated to delivering solutions that make a difference, not only by increasing the productivity of batching plants, but also through operational improvement and sustainability. Kmix, our automation system for concrete plants, is just one example of Kartrak's commitment to continuous innovation.

But what truly sets us apart? Beyond being a leader in automation, we are also recognized for our personalized approach and exceptional support for our customers. Below, we explore in detail our history, mission and the values that guide us in every new project, while highlighting how the technological innovations Kartrak offers are shaping the future of the concrete industry in Brazil.

Kartrak's history: from a family's vision to leadership in the automation sector

Kartrak was born with a single goal: to transform concrete production in Brazil by combining decades of accumulated experience in the sector with the best technological solutions available on the market. Since its founding in 2016, the company has been driven by a strong DNA of innovation, something that was always present within the founding family itself.

Kartrak's history began with a strategic partnership with Rentalmix, one of the largest concrete pump rental companies in Brazil. That collaboration gave rise to the first proof of concept, a milestone that revealed the enormous potential of integrating tracking and automation technology into the concrete sector.

Timeline

2016: the start of the proof of concept

In February 2016, Kartrak began its operations by implementing its first vehicle tracking and remote blocking solution for one of the largest concrete pump rental companies in Brazil. This initial step was only the beginning of a journey marked by innovations that became fundamental to the sector's development.

2017 to 2018: expansion of technological solutions

From 2017 to 2018, Kartrak not only expanded its solutions to track vehicles, but also began implementing real-time operations management systems, making it easier to control rentals, contracts and work orders. In addition, it was during this period that Kartrak took a major step and started developing its first automation for concrete plants.

2019 to 2020: consolidation of the automation and ERP model

In 2019, Kmix took shape. Kartrak began integrating the automation system with an ERP module that included features such as invoice issuance, payment slips, banking integration and a robust reporting system. This new model proved essential for batching plants, offering more efficient management and seamless integration across the various operational areas of concrete plants.

In 2020, Kartrak did not slow down. With the launch of the maintenance module, the company committed to transforming fleet management with preventive and corrective maintenance control systems, along with an interface that made the mechanic's work easier, optimizing time and ensuring equipment reliability.

2021 to 2023: internationalization and exponential growth

The year 2021 was a milestone for Kartrak. In partnership with European hardware suppliers, we launched the third version of our system, now more robust and efficient. This evolution brought significant improvements in installation time and stock availability. By 2023, we consolidated our presence in more than 10 Brazilian states, serving over 60 plants and processing more than 15,000 concrete loads per month.

Kartrak's vision: leadership and innovation in the concrete sector

Since its founding, Kartrak has aimed to become a leader in the automation market for concrete plants and to be recognized for excellence in customer service, personalized support and the delivery of advanced technologies. Our vision is simple: to drive the evolution of the concrete industry through technological solutions that optimize production, ensure quality and provide sustainability for the sector.

For us, innovation is a daily commitment. Our company constantly invests in new solutions and is always seeking the best practices for its customers. Kmix, one of Kartrak's greatest successes, is a clear example of how technology can be applied in a practical, efficient and beneficial way for the concrete sector.

Kmix: how automation transformed concrete production

Kmix represents a new standard of production management and control, allowing batching plants to monitor and optimize their operations in a simple, intuitive and effective way. The implementation of Kmix has been a game changer for more than 130 plants across Brazil.

With it, batching plants can monitor their production in real time, automatically adjust concrete dosing, obtain detailed reports on the process and ensure that every production stage is followed precisely. This level of control provides more efficient management, with reduced waste, increased productivity and improved concrete quality.

In addition, the flexibility of the Kmix system, which allows remote access from any device, offers an even greater competitive advantage. Plant managers can follow production from anywhere and stay in control of operations without depending on a physical presence at each unit.

Kartrak's values: commitment to quality and continuous innovation

Kartrak is a partner that understands the needs of the concrete sector and works to exceed them in an innovative way. Its values are based on the constant pursuit of efficient solutions, a commitment to sustainability and a focus on real results for batching plants.

With personalized service and continuous support, Kartrak ensures that every customer has the tools needed to achieve success, whether through Kmix or other technological solutions offered. We do not limit ourselves to providing products: we are dedicated to transforming the sector and contributing to the sustainable growth of concrete plants.

The future of concrete production is in Kartrak's hands

Kartrak has been a pillar of innovation and excellence in the concrete sector since its founding. By investing in automation, personalized support and advanced technological solutions, the company positions itself as a market leader and a benchmark for other companies in the sector. Kmix is just the beginning of a journey that promises to transform the way concrete is produced in Brazil and around the world.

With more than 130 plants served, over 450,000 concrete loads processed and a presence in 19 Brazilian states, Kartrak remains firm in its mission to drive a revolution in the concrete industry. And you? Do you want to be part of this transformation? Discover how Kartrak and Kmix can boost your operation and talk to our specialists.

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